This campaign co-created with Funny or Die, spoofed the Antique Roadshow and promoted the launch of the HTC Sensation. With its HD screen, lightning fast download speeds and access to HTC’s cloud content, it was the perfect tool for our target of explorers on the search for shareable treasures.
With three videos and accompanying banners, we showed people that you can find a lot of shares if you know where—and how— to look.