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KEITH HOSTERT

Copywriter - Content Strategist - Creative Director

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Built upon the pillars of choice and consequence, the Fable franchise lets players influence their character and the story through their decisions.  

What I love about this campaign is how everything combined to connect the game experience to the on-line experience. Depending on how a user navigated our story, 1 of 5 rewards was theirs to keep but unlike most experiences where the rewards are delivered online, ours were actually delivered in the game itself. 

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