Standing out on gaming's biggest stage isn't easy, even when you're the world's most popular shooter. So Instead of focusing inside of the convention where most game news is delivered in a “look but don’t touch format”, we opted for something more tangible. We commissioned 3 military-grade APC's and partnered with Uber to invade the streets of L.A. with a promotion that was too powerful to ignore.
When it was all said and done the experience gathered an estimated 127MM impressions across Twitter, Facebook, Instagram and associated media coverage which means one thing...Mission Accomplished.