To build awareness of Apple Arcade’s newest and most exciting titles, we built an aggressive social campaign replete with bespoke trailers for each game. The project was struggling to get off its feet so I worked closely with the Executive Producer and the GCD of Apple Arcade to develop a production strategy, hire a team and streamline the editorial process so we could meet the production demands of the project. We produced more than 30 over an 8 month period. Here’s a few of my faves.